How It Works

From detection to your dashboard in days, not weeks.

Our proprietary system monitors Texas around the clock. When a new business appears, we capture it, cross-reference it, classify it, and deliver it to your dashboard — ready to act on.

We detect

Our proprietary system monitors Texas around the clock. The moment a new business appears — anywhere in the state — we capture it. We track new business registrations, construction activity, license applications, and more. You don't need to know which sources we monitor. You just need to know we catch everything.

We build the intelligence

Every record is cleaned, normalized, and industry-classified. Business names are standardized. Addresses are validated. Then the cross-referencing begins: when multiple signals converge at the same address — construction activity, license applications, new registrations — we combine them into a single composite intelligence profile. A building project plus a license application at 4521 Main St means a restaurant is opening. We give you the full picture.

You act on it

Log into your dashboard and see every new business detected across Texas. Filter by metro area, industry, business type, or date range. Export to CSV with one click. On the Pro plan, connect your CRM and let new leads flow in automatically via API and webhooks. Your call list builds itself overnight.

The Tripwire Advantage

One address. Multiple signals. Complete picture.

Most lead providers give you a list of names and addresses. Tripwire gives you intelligence. When we detect construction activity, license applications, and a new business registration all converging at the same address, we know exactly what's coming — and we tell you months before the doors open.

A building project plus a license application at the same address means a restaurant is opening. Add a business registration with a restaurant industry tag and a phone number, and you now have the owner's name, direct line, construction scope, and estimated opening timeline. Nobody else connects these dots.

This cross-referencing is impossible for buyers to do themselves. It requires collecting and normalizing data from multiple independent sources and matching on standardized addresses daily. That's the pipeline we've built — and it's what makes Tripwire leads fundamentally different from a recycled list.

See it for yourself. Start your free trial today.

7-day free trial. No credit card required. Real Texas business leads in your dashboard tomorrow.

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